Reflection is a creative studio founded by Jacopo Chicco and Simone Bettazza, who met during their Bachelor in Visual Communication at SUPSI.

The idea took shape in Paris, during the Olympics, where, experiencing first-hand the energy and dedication of athletes, they felt the desire to create a space capable of telling sport stories authentically, giving voice to the new generations.

From this intuition came NEXTG, the first format dedicated to emerging athletes, followed over time by other editorial projects related to sport in all its dimensions.

Alongside video and podcast production, Reflection operates as a design studio, developing projects in branding, editorial, visual design and digital content production.

The work is built on the meeting of visual skills and a sports background, translating values such as commitment, discipline and consistency into every project, with a contemporary and quality-oriented approach.