Diventare Atleta was our first live event, held on February 18, 2026, at the House of Switzerland in Milan in conjunction with the Milan-Cortina 2026 Winter Olympic Games. Just as the world of sports was preparing to celebrate its champions, we chose to turn our attention to those who are still writing the first chapters of their own stories.

From this idea emerged a talk dedicated to three young winter athletes who, day after day, train and pursue a dream with determination: to earn a spot at the 2030 Winter Olympic Games. Through their stories, we explored the behind-the-scenes aspects of their lives—both on and off the field—to understand how their passion for their sports was ignited and where they see themselves in the future.